Sun Chips.

Okay, I need to rant.

I do not claim to be a super GREEN person by any means. I make some effort, but I know I could be better.

However, I came across THIS article today via the Toronto Star. Frito-Lay, the maker of Sun Chips launched a 'green bag' initiative in April of 2009, and made the decision to make all of their chip bags biodegradable and recyclable. I remember when I first saw these new-fangled bags in stores, I was thrilled! In fact, I purposely made a Sun Chip purchase because I was so excited about their efforts. I remember standing in line with my Harvest Cheddar Sun Chips in hand thinking that this was the future of the chip bag.

So many months later - today - I am reading the newspaper only to discover that they are no longer going to be using their biodegradable bags (other than for one flavour) due to one too many customer complaints. Complaints, you ask? The NOISE of the chip bag. Yes, I absolutely agree that the new bag of chips were hilariously loud....but really?

REALLY?!

I am baffled that in this day and age consumers are THAT concerned about the noise of their chip bag....SO concerned that they force the company to go back to using unsustainable materials. 

Is this a joke?

Doesn't anyone have priorities anymore?

I am seriously confused by this. It concerns me.

Oy vay!

Happy trails & travels,
-- Becky xo